Pride in Place

Pride in Place Programme

Pride in Place isn’t just another funding programme.

It’s welcome recognition that short term projects haven’t shifted the fundamentals and that some neighbourhoods have been left behind for too long.

Pride in Place is different because it starts with a simple idea:

Lasting change happens when empowered communities shape their own future over the long term.

Mutual Ventures is supporting Phase 1 and Phase 2 places to develop and implement their 10‑year Pride in Place Plans.

We are helping Neighbourhood Boards and communities to reflect on the purpose of the Pride in Place Programme, why it matters, how it should be approached strategically, and how success can be meaningfully defined and achieved.

Developing a robust case

for change

Lived experience

consultation and engagement

Place mapping and transformation planning

Supporting Neighbourhood Board decision making - prioritising investments

Collaborative development of your 10-year Pride in Place Plan

Developing and testing your 4-year investment plan

To find out more about how we could help you, get in touch with MV Managing Consultant Mark Bandalli.

Resources

Radical Reformers ep.112: Supporting Communities to Thrive and Succeed with Zina Etheridge, Chief Executive, Buckinghamshire Council

In the latest episode of the Radical Reformers podcast, I'm joined by Zina Etheridge, recently appointed Chief Executive of Buckinghamshire Council, to explore her relatively unique experience of leading in central government, in a council and in the NHS. Zina highlights that place matters more than ever, and the conversation centres on a powerful idea we truly believe in here at Mutual Ventures: councils are more than service providers. At their best, they are place-makers a

Andrew Laird

Mar 51 min read

Watch now: Thinking strategically about the Pride in Place programme

With the announcement of funding for a further 40 areas, the Pride in Place Programme is fast becoming the government’s most optimistic and positive agenda item. The Pride in Place Programme is the government’s flagship communities programme, providing long-term support to nearly 300 of the most in-need communities. The programme builds on the model that underpins the Plan for Neighbourhood Programme announced in March 2025, in which 75 places were awarded £20 million over 10

Mutual Ventures

Feb 271 min read

Ensuring Communities Take Pride of Place

In this article, Prof. Donna Hall and Andrew Laird argue that to successfully deliver the Pride in Place programme, communities need to be given pride-of-place in both governance and delivery. Most of us have something in our homes that takes pride of place. Something we value deeply and put on display. A family photograph, a child’s drawing, a treasured ornament that was your grandma’s. Imagine if communities took pride of place in neighbourhood renewal. Imagine if residents

Andrew Laird

Jan 99 min read